What Is A Digital Marketing Strategy?

In the modern age of business and technology, a strong digital marketing strategy is crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion rates.

From a higher-level standpoint, marketing strategy is the process of identifying specific marketing goals. An overall marketing strategy will highlight achievable goals for both traditional (print, radio, broadcast) and digital channels. Using established strategies and goals, marketers will evaluate various marketing tactics necessary to achieve those strategic goals.

In today's business and tech-driven world, having a strong digital marketing strategy is key to success. Companies that excel in the digital space typically invest heavily in developing their digital marketing plans. This allows them to reach customers across various online platforms and see positive growth in revenue and conversion rates.

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Does My Business Need A Digital Marketing Strategy?

If you want to differentiate your online service and encourage customers to engage with your brand, it's important to have a clear digital value proposition that's tailored to your different target customer personas. Savvy marketers know how to tailor their marketing techniques to attract B2B, B2C or D2C sales and leads effectively.

Organizations that want to be successful need to develop an omnichannel marketing strategy, since engaging content is what attracts audiences through different channels like search, social, email marketing, and on your blog. Even if you do have sufficient resources, they may be wasted if not used efficiently. By planning, managing and optimizing your digital channels and platforms, you can boost your marketing ROI and achieve success.

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How Much Does a Digital Marketing Strategy Cost?

Marketing success is typically measured by sales. Keeping your marketing team updated on your sales goals and data is essential to achieving success. Interpreting data is a key part of a marketer's job and can take hours or days to create a plan. The more time and effort put into analyzing the data, the higher the costs. However, these costs are also relative to your higher sales income!  Digital marketing prices can vary depending on the agency. The prices listed in this article are based on a combination of research and our own pricing.

5 stages of planning a digital marketing strategy 

1. Plan

Every successful digital marketing strategy starts with a plan. A data-driven approach can help you review your current digital marketing effectiveness and plan for improvements. Omnichannel planning opportunities include customizing analytics, setting up KPI dashboards and setting SMART objectives. This can create a strategy of prioritized improvements to how you deploy digital marketing media, technology, and data to increase leads and sales.

2. Reach

As we move into 2023, there are a few key things you can do to improve your organic search ranking. One of the most important elements is to make sure your website is mobile-friendly. With more and more people using their phones and tablets to access the internet, it’s important that your website is optimised for these devices. Use long-tail keywords. These are specific phrases that are more likely to convert into sales or leads, as they are more descriptive than shorter, general keywords. Publish high-quality content. This is one of the most important ranking factors, so make sure your content is well researched and relevant to your target audience

3. Act

Generating leads for the future requires interacting with your website's or social media's audience. Once you reach them, it's crucial to influence their next steps in order to move them down the funnel towards a purchase decision. Content marketing is a strategy that can be used to entertain, inspire, educate and convince potential converters during their customer lifecycle. By providing valuable and relevant content, you can increase the likelihood that they will take the desired action

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4. Convert

The goal of your digital marketing strategy is to convert more customers. Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels are important to you.

Our digital marketing trends highlight three tips for increasing your conversions:

1. Use compelling headlines and visuals to grab attention and encourage clicks.

2. Use strong calls to action to encourage visitors to take the next step.

3. Test, test, test! Try different approaches and see what works best for your audience and your business.

5. Engage

You've worked diligently to acquire new customers - but did you know you can increase sales from existing customers by keeping them engaged after their first purchase? Improve your personalized communications using web, email, and social media marketing, using the data you already have about them to create hyper-personalized marketing campaigns.

Common Examples of Digital Marketing Tactics

There are many digital marketing tactics that can be employed to achieve organizational goals and marketing strategies, including:

Search Engine Optimization (SEO) — SEO is the practice of optimizing content for better ranking in search engines. By following established SEO practices, organizations can improve their reach to prospective customers through major search engines.

Social Media Marketing (SMM) — Social media marketing (SMM) is a form of online marketing that uses social media networks to reach customers and communicate corporate messaging. Businesses that leverage social media marketing tactics effectively can reach customers directly through their preferred social channel.

Digital Advertising — Digital advertising refers to the placement of company ads in various online locations, including search engines and social media networks. Paid placement in search results and pop-up ads are examples of digital advertising. This type of advertising can be very effective in reaching potential customers who are already using the internet.

Pay-Per-Click (PPC) Advertising —PPC advertising is a form of digital advertising where companies place ads with a third-party website to drive online traffic. But unlike other forms of advertising, companies only pay for PPC advertising when a user clicks on the link.

Content Marketing —Content marketing is the practice of utilizing a company's owned media channels to target prospective customers. When companies create and post high-quality content on a regular basis, it can help improve their rankings and drive traffic to their website.

Website Marketing —Within the domain of content marketing, an organization's website can be an extremely powerful tool. By creating geo-targeted and optimized landing pages, an organization can become a thought leader within their industry and reel in potential customers with effective call-to-action messaging.

Email Marketing —Email marketing services are a powerful tool for engaging with current or potential customers, or for growing customer relationships. Email marketing has a proven track record of success.

Downloadable Content —Downloadable content is an efficient way to build leads. Companies can produce high-quality content that prospects can download for free, providing valuable contact information in the process.

This is just one of the many marketing tactics that organizations employ. Successful marketers are able to clearly identify goals and then choose appropriate tactics to achieve those goals, while maintaining focus on overall strategy, business needs, and budget constraints.

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Digital Marketing Strategy Closing Points

Digital marketing work can be very demanding because of how complex and diverse it is. In many cases, companies face a decline in results or even a high rate of staff turnover, all because they ignore the symptoms of a very real problem: burnout. There are several ways to address the issue of burnout among marketers, but the best and most cost-effective way is simply to hire out some of the workload.

When it comes to Digital Marketing, you will get the best ROI if you work with experts. These experts know what works for each industry and have the tools to help you succeed at the highest level. Reach out to our Premier Marketing Staff today to see how you can build a digital marketing strategy for your business!